Rose Gold Trends this 2019 | Decorating Centre Online

From rings and chains to laptops, mobile phones and various other fashion accessories, the colour rose gold is a colour trend which is here to stay!

With London Fashion week coming up, rose gold will be everywhere. The colour is not just only fashionable as an item of clothing, or an accessory, but it is also a very popular choice for home ware and other home accessories.

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As it has become such a popular colour- and seems to be a continuously popular colour- below are a list of frequently asked questions regarding rose gold and its impact on not only the fashion industry, but also electronics and home ware too.

So, what is rose gold?

The colour can be defined as a pale shade of metallic pink, almost as if a metallic pink is mixed with a metallic gold colour.

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It is a very complex colour and mixes almost perfectly with a wide variety of colours, which means that it is a very easy colour to accessorise with, as well as use as a feature colour too.

Almost peachy in its shade of pink, rose gold is available in different shades of the metallic colour.

This means that it would be wise to first not what shade of rose gold you prefer- whether it has more peachy, red, or even orange/yellow undertones- before you buy additional accessories so that you can be certain that the different tones will match.

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Is rose gold metal made from actual gold?

Rose gold as a metal is characterised by not only its colour, but also by its combination of different metals to create its colour.

Depending on which shade of rose gold you prefer, the different alloys incorporated into the gold colour will differ. However, usually rose gold is made up of different, yet very specific, amounts of silver, copper and gold.

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What percentage gold is rose gold?

The shade of rose gold can sometimes be determined by the karat of the rose gold. This is because a ‘karat’ refers to the ‘parts’ of gold in that metal. This means that 24 karat gold is 100% gold, whereas 18 karat gold is approximately 75% gold, with 18 parts gold and 6 parts other alloy metals.

Although in different metals, the alloys- or other metals incorporated into the gold- are used for different purposes, either to strengthen the metal, or reduce the price of the metal, in rose gold, the alloys are used only to colour it into its signature pink metallic shade.

As a result of the alloys added to the gold, rose gold is a much more durable metal than its 24-karat gold counterpart. This is because gold is generally a very soft metal which can easily bent, dent or even be destroyed by general wear and tear.

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If rose gold is a combination of metals, can it tarnish?

Tarnishing usually refers to when metals lose their shine and darken, as a result of rust or other elements as a result of the chemical reactions in the air and other materials which the metal usually meets.

This can make the metal look drab and old, as the layer of dirt and/or grime can taint the general look of the metal and therefore remove some of its former beauty.

Although rose gold generally doesn’t tarnish, it can appear darker and even slightly redder after a few years of general wear and tear. This is as a result of the copper elements of rose gold becoming darker and more vintage-looking over the years.

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Why is rose gold so popular?

As it is detailed above, rose gold is not just popular among fashion accessories and clothing, but it is also becoming increasingly popular in other areas such as electronics and home ware.

In Milan’s Furniture Fair in April 2018- which is the largest annual interior furnishings fair in the entire world- rose gold furnishings were an incredibly popular item throughout the entire fair.

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Did rose gold become popular as the Launch of the Apple iPhone 6S?

It could be argued that the rise of the rose gold trend is as a result of the launch of the Apple iPhone 6S in September 2015. Even before it was launched, 40% of the pre-orders for the Apple iPhone 6S was for the rose gold model of the mobile phone.

Perhaps as a result of social media, especially influencers, the launch of the Apple iPhone 6S became a ‘must have’ item even before it was launched.

However, its has been argued that rose gold started to become an increasingly popular trend even before the Apple iPhone 6S was launched.

It has even been suggested by the fashion trend spotting agency, WGSN, that rose gold started to become a trend in 2012 when it first started to become noticeable as a regular feature in jewellery.

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When did rose gold become fashionable in home ware?

Again, it has been argued that large names in catwalk and fashion design- such as Jimmy Choo and Cavalli- created rose gold creations which further developed the rose gold trend as a result of the rise of rose gold in home ware.

From the inspiring Tom Dixon’s copper lights and homeware in 2013, rose gold was not only a trend in home ware, but it also further progressed into the fashion industry as well as electronics and many other industries too.

However, Jane Boddy argues that:

"When we see a trend develop is when we see lots and lots of examples of it, and it creates a pattern, […] The copper trend definitely would have affected rose gold, because copper is very similar to rose gold, and copper enabled people to embrace metallics."

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Boddy further argued that the rose gold iPhone caused the colour to “hit critical mass” in which the colour was named Pantone Colour of the Year in 2016 under the name ‘Rose Quartz’.

This means that the fashion industry- and the various other industries which have adopted the rose gold colour trend- have been heavily influenced by trends in home ware.

This is as a result of the influence and advice of Pantone which is famous for its colour swatch matching system.

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Does social media play a part in the popularity of the rose gold trend?

Even though rose gold first hit the fashion and home ware industry in 2012, it is still a colour which is as popular as ever.

However, according to Marie Claire’s digital fashion editor, Penny Goldstone, millennials play a part in the popularity of rose gold as a colour.

She has even suggested it is partly to do with how well rose gold photographs on social media platforms.

Penny Goldstone argues that:

"I would say rose gold has become a pop culture phenomenon […] but it's still massively popular," she tells the BBC.

"It's all about matching everything. So, on Instagram you'll have people posting a picture where they're drinking a glass of rosé while sitting on a pink lounger, wearing a vintage pink 50s swimsuit."

It is as a result of these trends that rose gold has become such a significant colour in the mainstream media.

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Goldstone again suggests that:

"High Street brands will still be influenced by styles on the catwalks, so if the catwalks are showing one colour, they will still make some stuff inspired by those collections, so the public can buy into the style cheaply,"

"But then they will look at micro trends - what's hot this summer - so if a bunch of influencers are all wearing the same dress on Instagram from Topshop, then they'll stock a similar product."

This is a fashion effect which has occurred with may different popular items from colours, to bags, shoes and other trendy items.

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What is rose gold associated with?

Rose gold has all the elegant and luxurious qualities of gold, with a little bit of extra beauty associated with it too.

It has been argued that as a result of the irony and double meanings associated with the Millennial generation that rose gold has stayed such a popular colour for several years now.

Penny Goldstone argues:

"Pink used to be scorned, but with the rise of Millennials, it was almost seen as a cool thing because it's kind of ironic. You're going back to a girly pink but you're wearing it ironically,"

However, it is also as a result of the elegance and luxury associated with the colour too. Many individuals who like the colour associate it not only with being feminine but also with elegance and premium products too.

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How can I incorporate rose gold into my home?

As rose gold is a colour trend which is not going to lose momentum anytime soon, adding little details of rose gold into your home can be a wonderful way of bringing your home into fashion and modernity.

One way of adding rose gold into your home is by adding small details pf the colour into your home. Adding wallpaper into your home can very much add rose gold into your home without overwhelming it.

Many wallpapers have rose gold patterns which are offset by other colours in the background which do not overwhelm the room with rose gold, rather add that feminine elegance and luxury into your home.